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HorsePWR

British racing has launched HorsePWR, a new communications campaign designed to share and promote the facts around welfare in horseracing.

The campaign’s new platform www.horsepwr.co.uk provides the facts about the sport and the Thoroughbred, to share information about their purpose, the lives they lead, and the high welfare and safety standards that underpin British racing.

Racing’s new digital hub brings together in one place all the most important information on horse welfare – easy to find, easy to read – with facts and data provided and questions answered. HorsePWR also explores the areas that racing has committed to improve, from reducing risk on and off the racecourse to better supporting horses when they leave the sport.

 
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